Registration
BESIG

Selling Yourself in the Changing ELT Market

A joint TESOL France / IATEFL BESIG seminar

December 10th, 2011
1:30pm to 3:30pm

Pole Formation CCI, Strasbourg

Presented by Bethany Cagnol (TESOL France President) and Mike Hogan (BESIG).

In this discussion-format seminar, Bethany and Mike will share their advice on how teachers can best market themselves in the changing ELT climate:

  • Basic advice on marketing yourself
  • Creating and maintaining an online presence
  • User-friendly websites for displaying your skills and services
  • Communicating and selling your services to prospective clients

Bethany Cagnol
Bethany Cagnol has an MA in Teaching Second and Foreign Languages from the University of London Institute in Paris and is the current president of TESOL France and Treasurer of IATEFL BESIG. Bethany teaches at several institutions in Paris, mainly those in the higher education and adult business and ESP sectors. She owns two freelance companies for language training, materials design and project management.

Mike Hogan
With over 10 years experience in business English communication and intercultural skills training Mike Hogan currently has a leading and strategic business development role at LTC GmbH, a nationwide training provider in Germany, in the development and implementation of new training concepts for corporate clients. In addition, he gives training and coaching in 1-1 and small group sessions, is a BOT member (BESIG Online Team) and ELT Business English author.